This is Tengchong, Yunnan Province
A border town with 47 A-level scenic spots
This is Yunnan Tengchong Heshun Ancient Town
Newly promoted to the national 5A tourist attraction
It is also the second national 5A tourist attraction in Tengchong City
Tengchong County
Located in the southwest border of the motherland
A small town on the edge of the pole
Why have both
Two national 5A tourist attractions?
Why a border town among
National 5A tourist attractions?
Open the "World Tengchong world Harmony" this city tourism business card, Tengchong City around the "world cultural tourism city" goal positioning, and strive to create "do not want to go", "do not close", "do not finish" and "see not enough" Tengchong, to promote the high-quality development of tourism vein clearly visible.
Fusion of culture and tourism
Highlight the unique advantages of the ancient town
Heshun Ancient Town is "the first charming town in China", "the third batch of Chinese historical and cultural towns", "National civilized villages and towns" and "characteristic towns in Yunnan Province".
In the history of the ancient town of Heshun for more than 600 years, the Han culture, the border minority culture and the foreign culture have integrated with each other, forming a Heshun culture with "harmony and harmony" as the core and including many elements.
Inheriting and developing the Heshun culture with overseas Chinese hometown culture, ancestral hall culture, architectural culture and red culture as the main body, insisting on "shaping tourism with literature and highlighting literature with tourism", promoting the deep integration of cultural and tourism, and creating a unique cultural brand of Heshun Ancient Town is the background color of the development of Heshun Ancient Town.
Along the green stone of Heshun Ancient Town, the "new" and "old" highlight the cultural tension here.
In order to achieve a win-win situation of historical features and tourism development, Tengchong City has listed 116 ancient houses and 110 ancient and famous trees in Heshun Ancient Town, and implemented "intelligent fire protection" to construct a three-dimensional protection network for the ancient town.
Deep in the courtyard, the old house was quiet. Ancient ancestral halls, ubiquitous couplets, 8 ancestral halls, 9 temples, 9 stone Bridges, 6 laundry booths, 9 archways, 13 gateways, 24 platforms, can be called the classic works of ancient architecture, known as the "living fossils" of ancient Chinese architecture.
Build the Big Horse Gang Museum with more than 3,000 cultural relics and nearly 100 old photos, the new "Heshun Family style Culture Corridor" with 18 condensed stories of Heshun family style, and the boutique learning experience line of "Retracing the General Secretary's Investigation of Heshun" built with red resources. Through the interactive experience of landscape sketches, scanning the history of code learning, viewing the family style corridor, experiencing the good Zhe Institute, and walking the Zhengde Avenue, Tengchong City embodies the courage and courage of bold development and the first row in the process of creating a national 5A-level tourist scenic spot in Heshun Ancient Town.
Format innovation
We will enrich the supply of tourism products
Purple swallows in the green willows, green cows lying beside the red lotus pond. In the misty morning, in the winding river, the boat with lights and colors slowly came, and a grand Han wedding ceremony was staged romantically in Heshun Ancient Town, which is the "water Han wedding" program launched in the process of creating a national 5A tourist attraction in Heshun Ancient Town.
For different tourists' cultural experience needs, it also launched a variety of performing arts programs such as "Han Style Theater", "intangible cultural Heritage Theater", "Horse Gang Song" and "Water Impression". Carry out experience activities such as "customs clearance document Ultimatum", and guide tourists to visit the special attractions of Heshun with "punch card and seal". These new tourism products have driven a new trend of tourism consumption, making the natural charm of ancient towns more appealing in the heritage of humanity.
In the process of creation, Tengchong constantly optimized and adjusted the tourism industry structure of Heshun Ancient Town around the "one village, one product and one feature", promoted model innovation, management innovation, service innovation, tourism product innovation, etc., upgraded and transformed cultural places such as museums, cultural centers, libraries, and reasonably supported facilities such as coffee bars, dining areas, cultural and creative products display and sales areas.
Inspired by intangible cultural heritage techniques such as rattan weaving, nail horse, ancient papermaking, and shadow puppetry, more than 50 kinds of cultural and creative products such as group fans, backpacks, refrigerator stickers, and bookmarks have been launched to create a "cultural and creative market" and constantly enrich the supply of tourism products.
It has successfully held the "May 19 China Tourism Day" main venue activities, Baoshan City "Welcome the New Year · Enjoy happiness" grand party and cultural tourism Tiktoin short video Contest award ceremony and other major activities, constantly enhancing the influence of Heshun Ancient Town.
In 2023, Heshun Ancient Town received 1.2 million tourists, an increase of 116% year-on-year and 46.3% compared with 2019; Tourism revenue reached 300 million yuan, an increase of 237% year-on-year and 147.9% compared with 2019.
Work together to build
Create community-type scenic spots
Heshun Ancient Town is known as a "living" Jingya ancient town, a large number of original residents are still here to wash clothes and vegetables, sit idly and play chess, and live in harmony with foreign tourists. Harmony and harmony is the development motto of Heshun Ancient town, and the endless smell of fireworks also makes more people take this place as the "hometown" of spiritual conversion.
Xie Jinwen, general manager of Heshun Bailian Company, said: "We do not want to move away the residents who originally lived in the ancient town because of development, only to share the results of development with the villagers, Heshun Ancient Town can get better and better and truly achieve harmony."
5A creation work is a systematic project, Tengchong City to create standards, to "first-class level" as the goal, all the way to overcome difficulties. Adhere to the government-led, the implementation of enterprise operations, encourage social participation, gather the strength of all parties to form a "big linkage", and promote the construction of various work by category.
Invested 244 million yuan to build the No. 1 parking lot, add 466 ecological parking Spaces, build a visitor service center covering an area of 15.68 acres, build and rebuild tourist toilets, implement the "four lines into the ground" project, and improve the tour line wisdom explanation system... Through a series of quality improvement projects, the infrastructure construction of tourism facilities, road access, rural environment improvement, water environment management, culture and health in the scenic spot has been continuously consolidated.
"This is the largest investment in infrastructure construction, the fastest construction speed and the biggest development changes in Heshun in more than 10 years!" Speaking of the change of Heshun, the original director of Heshun Eschi Memorial Hall, Cun Maohong, described it in one sentence.
The wind, by its strength, sends me to the clouds. Not only Cun Maohong, but all the original residents of Heshun Ancient Town witnessed everything that happened around them, and could not help but feel that the century-old town had a new look. They actively participate in the protection and creation of the ancient town, establish a governance consultation mechanism of "community party organizations + management companies + industry associations + scenic area operators + original residents", promote the harmonious development of Heshun with practical actions, form a good atmosphere for everyone to know and participate in the creation, and comprehensively enhance the tolerance and influence of Heshun Ancient Town. The landscape area then realized the expansion and upgrading from "ancient town scenic spot" to "Heshun scenic spot".
Create benefits for the people
Share the dividends of tourism development
With the continuous acceleration of the pace of creation of 5A-level tourist attractions and the development of service industries such as homestay and catering, the market entities in Heshun Town increased from 1562 in 2019 to 2113 in 2023, an increase of 35.2%. The number of shops, inns, restaurants, bars and coffee bars in the ancient town has increased from 1288 in 2019 to 1640 in 2023.
The local people have personally felt the new changes brought about by the creation of 5A scenic spots in Heshun Ancient Town, actively engaged in the tourism industry, and realized the transformation from "residents" to "scenic residents".
Heshun girl Xie Jinhe learned to do tengchong preserved fruit with her family since she was a child. After the "fire" of Heshun tourism, she installed her house as antique and took care of her business in good order. Regarding the changes of the ancient town, she said: "As a national 5A-level tourist attraction, the influence and attraction of the ancient town has greatly increased, and as a harmonious people who live a good life by eating tourist food, our happiness and expectations have become stronger."
According to statistics, more than 80% of residents in Heshun Town participate in tourism development, and the per capita annual income of residents has increased from 13,277 yuan in 2019 to 18,560 yuan in 2023, of which tourism income accounts for 75% of the total income.
At the same time of the rapid development of the scenic spot, the operating company has also continued to feed the local people, and has created nearly 3,000 tourism-related jobs for the local people since 2007. The annual investment in public welfare is more than 4 million yuan, and for the town's agricultural account of more than 5,600 residents to pay urban and rural residents medical insurance, the establishment of "early childhood education security fund", "Bai Union pension", "education awards, scholarships", so that Heshun Ancient Town residents "young education, medical treatment, elderly care, poverty help", Actually enjoy the "dividend" brought by the development of tourism.
Push the point into the book
Help Tengchong tourism transformation
The creation of a national 5A level tourist attraction in Heshun Ancient Town is an all-out sprint for Heshun Town, which is in the midst of a new wave of development; For the city of Tengchong, which is pragmatic and strives to become a demonstration of "comprehensive tourism", it is also a transformation of overcoming difficulties, striving hard, and competing for excellence.
Tengchong City has implemented a number of health tourism, sports tourism, agricultural tourism integration projects, to create a number of high-quality hotels, high-end restaurants, national grade homestays increased to 10. In 2023, tourism fixed asset investment will increase by 11.5%, accounting for 20.9% of the total fixed asset investment. Build or expand 19 tourist toilets, 26 parking lots, 1 standardized RV camp, build 58 urban parks with high standards, and create more than 20 urban road greening landscapes with local characteristics.
After the completion of the airport runway extension and the expansion of auxiliary facilities, to meet the needs of B737-800, A320 and below the same type of main aircraft take-off and landing demand, Tengchong Airport has opened 25 direct flights outside the province, 15 routes outside the province through the stop, 6 tourist routes within the province, 2023 tourist throughput of 705,065 people.
Attracting investment has achieved remarkable results. With the continuous improvement of Tengchong's reputation and popularity, many investors come here, and 30 projects will be introduced in 2023, with a total investment of 6.139 billion yuan, including 7 tourism investment projects, with a total investment of 621 million yuan, accounting for 10.12% of the total investment, which has injected a strong impetus to the economic and social development of Tengchong.
Taking Heshun Ancient Town as an opportunity to successfully create a national 5A-level tourist scenic spot, Tengchong City actively practices the "typical approach", takes "internationalization, high-end, characteristic and wisdom" as the development direction, fully unleasses the potential of world-class tourism resources, and continuously improves the city brand image of "World Tengchong and World Heshun". Build a "hundred flowers blooming" global tourism development pattern, let the world see a different Tengchong!
Source: Tengchong financial media
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