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Heshun Ancient Town | Our Time 2021

     

    In Year 2021, time flies here in Heshun, hastily

    But with numerous warm memories

    Then time gets its own warmth

    Let's fold the old days and make a paper plane

    In the time gap between 2021 and 2022

    Relive the fragment memory of Heshun

    And share wonders and brilliance all the way in the past ...

     

    The tourism industry has been struggling with the epidemic in 2021. Fortunately, we always remain true to the original aspiration, without flinching. We always have a burning passion to let more people understand and fall in love with Heshun Ancient Town.

     

     

    Interesting Soul

    Wonderful Moment Recording Resonance

     

    In 2021, we opened the door to the age of WeChat channels, and pushed the picturesque scenery and interesting soul of Heshun Ancient Town to the world. We initiated millions of times of communication, covering culture, art and life, feeling emotional and spiritual resonance in activities again and again. In 2021, we selected a number of posters and video pictures to connect the beautiful moments of the ancient town in the past year.

     

     

    Raise Your Spirits and Say Goodbye to Time Through Sharing

     

    The prosperous Spring Festival atmosphere floods from the beginning to the end of the year. Looking back to January at the beginning of the year, people experienced a fun fair with the curling smoke. Forgetting their poems and dreams, they just enjoyed themselves in delicious food, good wine, beautiful songs and dance , enjoying songs and dances to the full,

    "The moon above a willow tree, shone on my lover close to me. This year on Lantern Festival night, the moon and lanterns remain bright". From the firecrackers on the first day of the lunar year to the fifteenth day, the strong Spring Festival atmosphere ran through all activities, including to celebrate the Lantern Festival, guess lantern riddles and win gifts, etc., which drew a perfect ending for the 2021 Spring Festival in Heshun, and also made the happy talks and laughers for the Lunar New Year spread throughout the ancient town on this festive and peaceful occasion.

     

    Heshun Marketplace

    Immerse Yourself in the Chinese Culture

     

    All surprises and good luck in the world are kindness accumulated in the past. A warm and positive lady who is neither humble nor pushy, will take everything easy and live up to expectations, warming herself and giving light to others. On the Goddess's Day in March, the Heshun Marketplace opened again, well-dressed ladies came and spent the most unforgettable day.

    "There are trees in the south under which you cannot take a rest. There is a girl wandering by the Han River to whom you are unable to pursue". At the beginning of April, the Heshun Marketplace suddenly changed its tune. Actors and actresses dressed in the Han-style clothes, some with a cattail leaf fan shaken in hand. They gave lectures and conducted performances to provide tourists an immersive experience in the atmosphere of "ancient ancient rhyme of the Han-style" as created in Heshun Ancient Town, so as to help them understand the strength of culture, feel the pulse of culture and disseminate the prosperity of the Han culture. 

     

     

    Meet Heshun

    Meet Beauty with an Idea of Creativity

     

    To meet Heshun means to meet beauty. By virtue of scenery along the way, an idea of creativity and a story, the charm of short videos lies in the shock and astonishment brought by clever ideas and unique creativity to the audience. With the theme of "Meeting Heshun", we sent an invitation to everyone, creating opportunities for all to show the charm of Heshun with wonderful pieces. We also gained a lot of "video introducers to Heshun Ancient Town" in the process. Thanks to your recommendations, it became possible for more and more people to closely contact with the charm of six-century Heshun Ancient Town in a world of the Internet.

    Lotus bursts into bloom in the good time of midsummer. The fragrance of lotus wafts through the air for miles, and Heshun received tourists coming from near and far. Upon the arrival of the annual lotus season, the crowded lotus flowers in the river eagerly looked up, with the sky covered in shade. Tourists either stop to enjoy the sight or take photos to mark the occasion. People who enjoy themselves most are those taking a boat to experience the program "Impression over Water". They picked up lotus flowers in a carefree and leisure manner in the rippling waves of water.

     

     

    Keep the Promise to Build a Dream

    Waiting for Hopes during Crossover

     

    In the crisp autumn of September, CCTV's large-scale live broadcast special program "Live News Room" focused on the countryside, and walked into beautiful and livable Heshun Ancient Town that is surrounded by streams, weeping willows, mountains and rivers, where people tasted snacks, played musical instruments, experienced interesting "intangible cultural heritage" items and felt the booming characteristic modern sightseeing agriculture.

     

    Oriental and occidental cultures have collided with each other through the ages. In October, the Ming-Qing cultures of Heshun Ancient Town and the exotic dining culture of McDonald's were intertwined in the Bar Street of the ancient town. After visiting antique houses, tourists stepped into the McDonald's decorated with the characteristics of Heshun Ancient Town, either ordered a hamburger and a snack, or enjoyed a good feast there, or savor the taste. How nice it was!

     

     

    In the warm sunshine of winter, Heshun Ancient Town drew a perfect ending of Year 2021 by giving the "Heshun Show" at the end of the year: "Intangible-cultural-heritage Theater" interpreted the Tengyue culture and various intangible-cultural-heritage folk customs splendidly; "Beautiful Figures on a Bamboo Raft" showed the charming and graceful dancing in the moonlight of Heshun, moreover, new-style "Caravan Concert" told their story about their brave journey to the outside by means of a fashion theatre in the ancient town.

     

     

    The Question of Time Lights up the Future in the Spark

    The epidemic has blocked travelling, but not people's yearning for a better life and exotic customs. During the Double Eleven Festival of 2021, we cooperated with Lucky Air, LY.com, Qunar.com and JD Travel, launched an online "Cloud Tour" to Heshun Ancient Town, and led millions of people to visit this ancient tranquil village listed by National Geographic as one of the "50 places to go in life".

     

     

    It's the end of a year again, and the lunar new year is coming. While toasting each other with sincere hopes in mind, "Spring Festival Willing House " of Heshun has borrowed a magic pen, delivered its deep thoughts, expressed its elegant sense, packaged all its blessings to you, wishing you stepping into a hopeful year merrily!

     

     

    Different from previous years, we will prepare cultural and creative gifts dedicated for Year 2022 for our fans this year. The exquisite gift box contains the blessing of "harmony, smoothness and luck": Heshun notebooks used for recording your good days, Tengxuan bookmarks accompany your daily reading, Brilliant Pu 'er Tea indicating harmony and smoothness, making you enjoy the tea aroma while reading... Let's deliver our care for far away friends and relatives and give an invitation for the lunar new year through the gifts.

     

     

    Falling flowers settle on ground in a breeze, as time flies and with sorrow relieved,

    Heshun stands still at the end of Year 2021, looking into the future

    We didn't just meet.

    May still be with you in Year 2022.

    In Year 2022, we are still waiting for you in Heshun Ancient Town.