With its beautiful natural scenery and rich ethnic customs, Yunnan is known as the "kingdom of plants", "Kingdom of animals" and "garden of the world".
Yunnan is the most poetic and romantic place in China. Here, you can fully feel the beauty of natural landscapes, historical culture, ethnic customs, exotic atmosphere and biological diversity.

On April 13, the Ministry of Culture and Tourism held a press conference in Beijing to introduce the activities of "May 19 China Tourism Day" in 2023. This year's "May 19 China Tourism Day" will be jointly hosted by the Ministry of Culture and Tourism and the People's Government of Yunnan Province in Tengchong City, Baoshan City, Yunnan Province, with the theme of "A better China, a happy journey".

Press conference site
 Make happy places happier "important instructions for concrete action.

With the core goals of "promoting mass tourism, exploring the development of green tourism, accelerating the cultivation of smart tourism, actively advocating civilized tourism and promoting the deep integration of culture and tourism", this year's "May 19 China Tourism Day" will carry out a series of publicity and promotion activities in the form of "theme month, theme week and theme day" through a combination of offline and online approaches. To further boost the confidence of tourism practitioners, stimulate the consumption potential of the tourism market, promote the rapid recovery and development of the cultural and tourism market, and realize the good situation of "May 19 China Tourism Day" shared by the whole people.

We will carry out a series of activities including "theme days, weeks and months"
● "May 19 China Tourism Day" theme Day (May 19) the theme day activities mainly include the main venue activities and launch ceremony, the main venue supporting activities, etc. On the morning of May 19th, the main venue and launch ceremony will be held in Heshun Ancient Town, Tengchong City, Baoshan City, Yunnan Province. Supporting activities will be carried out from May 19th to 21st. It covers "China Tourism Day · Colorful China" live broadcast room, "China Tourism Day · China Gift" tourism commodities exhibition, China Tourism Day · Baoshan Intangible Cultural Heritage Tourism Exhibition, China Tourism Day · Tourism high-quality Development Forum, etc.

● During the theme week of "May 19 China Tourism Day" (May 14-18), the five representative cities of Yangzhou, Changsha, Haikou, Xiamen and Xi 'an will take "mass tourism, smart tourism, green tourism, civilized tourism and cultural tourism integration" as the core content, and carefully plan themed activities. The countdown propaganda activities are carried out in the way of "one city, one theme, one poster a day, one place, one line". With the help of the whole platform communication channel, the whole people's participation is set off.

● "May 19 China Tourism Day" theme month (May 1-31) The whole of May is "May 19 China Tourism Day" theme month. The activities include activities in different venues throughout the country, activities to benefit the people, "China Tourism Day · Walking with Civilization" civilized travel activities, "China Tourism Day · Chinese Color" long volume communication activities, And "May 19 China Tourism Day" ten promotional activities, through online and offline linkage, high-speed rail and aircraft travel together, to achieve the "sky to sea" celebration, thousands of focus promotion, interactive live broadcast by 10,000 people, all-round reach the vast number of tourists and people.

All preparatory work is progressing in an orderly way
This year's "May 19 China Tourism Day" has designed a variety of activities in the main venue and a series of supporting activities. The activities in the main venue are set according to the theme activity day, theme activity week and theme activity month. Yunnan will plan and organize them carefully with first-class standards and high level of service. To further enhance the brand awareness, reputation and influence of "China Tourism Day" contribution of Yunnan Culture and tourism force.

In addition to the main venue activities and launch ceremony, the theme activities Day also includes Baoshan intangible Cultural Heritage Tourism Exhibition, China Tourism Day · High-quality Tourism Development Forum and other activities.

● The theme activities week includes "Seeing Baoshan" cultural tourism week, "China Tourism Day · Colorful China" broadcast room, "China Tourism Day · China Gift" tourism commodities exhibition.

● The theme activity month includes "China Tourism Day" tourism benefit month marketing activities, around the theme of "happy journey of a better China", launched a series of publicity activities such as "a hundred flowers Bloom" city linkage publicity, "a thousand times linkage" media release, "thousands of people recommend" promotion action, "hundreds of millions of blessings" promotion action.

At present, the preparatory work is progressing in an orderly way. At the same time, Baoshan City and Tengchong City have also carried out the renovation of the appearance of the city, intensified the renovation of the order of the tourism market, and improved the quality and quality of tourism. We sincerely welcome visitors to Yunnan to participate in 2023 China Tourism Day and experience the beauty and passion of Yunnan for themselves.

The first "low-carbon Travel Report" for provincial tourism destinations in China is released.
This year's "May 19 China Tourism Day" is set up according to the theme activity day, theme activity week and theme activity month. Through a series of activities that the whole people can participate in and experience, the brand and influence of "May 19 China Tourism Day" will be enlarged and strengthened. Several key contents will be released for the first time.

The first "Low Carbon Travel Report" on provincial tourism destinations in China will be released at the High Quality Forum on Tourism Development, filling the gap in China's low carbon travel standards.

● The event in the main venue will leave a commemorative mark for the host place for the first time, which is of great significance for Heshun Ancient Town, Tengchong City, Baoshan City and even Yunnan Province as the host of national brand tourism activities.

● The theme week innovatively introduces "China Tourism Day · Colorful China" broadcast room and "China Tourism Day · China Gift" tourism commodity exhibition and other supporting activities. "China Tourism Day · Colorful China" live broadcast room will cooperate with the Head Office of Industrial and Commercial Bank of China, China UnionPay, Ctrip, Tuniu, Douyin, Kuaishou, Mimu, XiaoHongshu and other enterprises and new media platforms to build a "May 19 exclusive live broadcast room" at the launch ceremony of the main venue in Yunnan, helping the "online + offline" publicity linkage of the main venue. "China Tourism Day · China Gift" tourism Commodities Exhibition set up a special area of "China Gift" tourism commodities exhibition in the main venue of the "China Tourism Day · China Gift" tourism commodities exhibition in the ancient town of Heshun in Tengchong, Yunnan Province, to display and spread Yunnan characteristic culture and tourism resources. Meanwhile, a special area of "China Tourism Day · China Gift" tourism commodities promotion was set up in conjunction with Jingdong and the online mall of railway 12306. In recent years, the development results of Chinese tourism commodities are intensively demonstrated and promoted, and the cultural tourism image is propagated.

In addition, Baoshan City has organized a series of supporting activities since March this year, among which, Tengchong City has held "Bian He Cup" jewelry carving Competition, Tengchong Scientists Forum and Tengchong International Marathon; Duanyang Flower City Business and Tourism Festival, "Colorful Yunnan" International Go Masters, Gaoligong International bird-watching Festival held in Longyang District; Yang Shanzhou Spirit Inheritance Week and New Year Pig Rice Characteristic Food Culture Week held in Shidian County; Longling County held "Dendrobium Banquet" dish innovation competition, Longjiang Rice flower fish Festival; The tea competition held in Changning County, the Dadian Mountain cultural heritage protection and tourism development seminar. In addition, there are Baoshan City culture and tourism series promotion, "A Bite of Baoshan" food festival, Baoshan "National Day" rural tourism week, Water-sprinkling Festival, Torch Festival and so on, realizing "every month there are activities, counties have wonderful".

China's first Tourism Day after the optimization and adjustment of epidemic prevention and control policies
This year's "May 19 China Tourism Day" is the first "China Tourism Day" after the optimization and adjustment of the epidemic prevention and control policy. This activity will actively mobilize the participation of society and enterprises, organize colorful themed activities that benefit the people, innovate tourism services and products, meet people's diversified tourism needs, and stimulate the consumption potential of the tourism market. We will promote rapid recovery and development of the cultural and tourism markets.

● All provinces (autonomous regions and municipalities) in China launched a series of online and offline tourism activities to benefit the people, including "May 19 China Tourism Day" cultural tourism consumption vouchers, discount promotion, full discount, etc., and carried out product publicity and sales on financial platforms, online travel platforms (OTA) and life service platforms to increase preferential efforts. We will expand the coverage of "May 19 China Tourism Day" activities to benefit the people.

● Strengthen the publicity and demonstration of civilized tourism, call on tourism-related enterprises to carry out a variety of civilized tourism activities, advocate environmental protection, ecological protection, green travel, and enhance the "green consciousness" of tourism managers, tourism practitioners, travelers and other tourism participants.

● Mobilize national tourism industry associations, airlines, communication operators, financial institutions, e-commerce platforms, transportation platforms, new media platforms, online tourism platforms, social media, official media and other units to actively participate in cross-border cooperation to serve consumers, and carry out themed promotional activities.

● Use flights, cruise ships, high-speed trains and travel platforms to carry out "May 19 China Tourism Day" themed publicity and display, set up themed flights, cruise ships and trains, and strengthen the publicity through navigation screens, taxi pop-ups, preferential trips, featured voice navigation and other ways.

● Cooperate with communication operators, financial institutions and other units to carry out the "May 19 China Tourism Day" publicity and promotion activities, with the help of all units throughout the country to carry out publicity, through IPTV boot page, ringback tone prompt, member SMS and other ways to reach consumers.

Why is it located in Tengchong?
Located in the southwest border of China, Tengchong was praised as "the first city in the polar border" by Xu Xiake, a traveler in Ming Dynasty.

Tengchong has a world famous mountain -- Gaogong Mountain, a rare geological wonder in the world -- volcanic hot sea, a passage through the ages -- Southwest Silk Road, a piece of jade that you never get used to seeing -- known as "the first jade city in China", a breathtaking history -- the history of the West Yunnan Anti-war, There is a demographic and geographical dividing line across China, the Hu Huanyong Line.

As the main venue of "May 19 China Tourism Day", Heshun Ancient Town is a famous historical and cultural town in China and a national cultural industry demonstration base. Heshun is a "living" ancient town of Jingya, where original residents still live and new developments coexist with historical features.

This year, in order to ensure the success of the main event of "May 19 China Tourism Day", Tengchong focuses on four aspects of preparation. One is to create standards for national 5A tourist attractions and constantly improve the quality of the landscape. The second is to implement the construction of "digital harmony" and improve the intelligent level of operation, management and service of scenic spots. Third, it created and launched performance shows such as "Hometown of overseas Chinese", "Horse Gang Song" and "Impression on Water", and introduced new business formats such as immersive courtyard dramas and talk shows. Fourth, the renovation of the main venue and the construction of supporting facilities will be carried out, and a series of activities will be planned and held, such as jade carving Competition and jewelry exhibition, intangible cultural heritage products exhibition, and the Third Beautiful China Mid-Ridge Forum, to create a strong atmosphere for China Tourism Day.

In addition, in terms of tourism industry development, Tengchong is accelerating the high-quality development of culture and tourism industry by holding the main event of "May 19 China Tourism Day". We will deepen the "Hot spring plus health and wellness" initiative, and continue to hold the Tengchong International Marathon and Gaoli Gong Super Mountain Track and Field Races to build ourselves into a world destination for healthy living. We will further explore the culture of Tengchong overseas Chinese Hometown and jade, accelerate the industrialization of intangible cultural heritage, promote the active utilization of cultural relics, and strive to create a demonstration area for the integrated development of national cultural industry and tourism industry. We will carry out the project to innovate business models, vigorously develop rural tourism and leisure agriculture, and develop quality tourism routes such as the Anti-Japanese War, ecological, geological and Silk Roads. We will focus on promoting the positive interaction between scientific and technological innovation and the development of cultural and tourism industries. We will hold the Tengchong Scientists Forum well, and strive to build an internationally branded "Davos of Science and Technology".

"Beautiful China, Happy Journey" starts from Tengchong!

Source: Yunnannet